Ditch Empty Metrics for Growth ft Jennifer Mancusi | Hard Corps Marketing Show | Ep 452
How can aligning your marketing strategy with business goals transform your impact and career trajectory?
In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real world experience helping businesses cut through vanity metrics and focus on marketing strategies that truly drive growth.
Jennifer breaks down why defending the wrong metrics can get CMOs fired and how marketers can shift their focus to data that aligns with revenue. She discusses the critical importance of internal communication, aligning with sales, and using frameworks like OKRs to drive cross-functional success. Jennifer also dives into the evolving role of brand-building in demand generation, and why continuous learning is a must for modern marketers.
In this episode, we cover:
- Why many CMOs fail by focusing on the wrong metrics
- How to align marketing with sales and business development using OKRs
- The difference between brand-building and demand capture
- Why internal communication is key to marketing’s credibility and effectiveness
If you’re ready to ditch vanity metrics and become a marketing leader who drives real business impact, this episode is full of actionable insights you won’t want to miss!
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Connect with Jennifer:
- Jennifer’s LinkedIn: https://www.linkedin.com/in/jennifer-mancusi/
- Jennifer’s Twitter: https://x.com/jennyv224
- Jennifer’s Tik Tok: https://www.tiktok.com/@demandjenn
- Marketing, Demystified The Podcast: https://podcasts.apple.com/us/podcast/marketing-demystified-the-podcast/id1694978118
- Growgetter Website: https://www.growgetter.io/
Ways to Tune In:
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.