Do You Even Strategy, Bro? ft Mark Osborne Hard Corps Marketing Show | Ep 427
Are You Building Your Strategy or Just Chasing Tactics?
In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic.
Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data.
In this episode, we cover:
- Why long-term strategy must come before tactical execution
- The risks of relying on growth hacks and disjointed marketing efforts
- How segmentation, targeting, and positioning are still your best tools
- The role of technology in supporting (not driving) your strategy
- The value of studying human decision-making in B2B marketing
If you’re ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now.
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Connect with Mark:
- LinkedIn: https://www.linkedin.com/in/remarkablemark/
- Twitter: https://x.com/re_mark_able
- Company website: https://modernrevenuestrategies.com/
- Book: https://modernrevenuestrategies.com/book/
- Podcast: https://podcasts.apple.com/us/podcast/the-b2b-growth-blueprint/id1737241188
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.