Do You Have This Sales SUPERPOWER? ft John Barrows | Hard Corps Marketing Show | Ep 423
How can empathy, curiosity, and belief transform your sales strategy in the age of AI?
In this episode of The Hard Corps Marketing Show, I sat down with John Barrows, CEO of JB Sales. John shares his powerful perspective on what today’s sales professionals need most, and why genuine belief in your product is the most underrated sales superpower.
John breaks down why AI is a valuable assistant but can’t replace the deeply human skills of empathy and curiosity. He unpacks how the classic predictable revenue model may be hurting customer experience, and why the future of sales belongs to reps who master emotional intelligence and meaningful connection.
In this episode, we cover:
- Why belief in your product is the foundation for successful selling
- How AI can support — but not replace — human connection in sales
- Why personalization must be rooted in empathy, not just data
- The importance of cross-functional learning and customer-centric sales cycles
If you’re ready to lead a sales team that thrives in a high-tech, human-first world, this episode is packed with insights you won’t want to miss!
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.