Today’s guest is a jack of all trades in the business world.  He is a visionary entrepreneur and an innovative thought leader. Jordan Ostroff is the President of LegalEase Marketing, Managing Partner of Jordan Law, and Board Member of Big Brothers Big Sisters of Central Florida. He dives into the depths of cold calling, how to deal with it and why it's not effective. Being an attorney and owner of a marketing company he has unique perspectives on the mindset he has to have working with his two different businesses.    Busted Myths: “Cold spam, cold outreach, all that stuff is the f****ing worst. And I don't know who sold you on some mass tactic, but it's awful and it’s ruining your brand and long-term success.”   Takeaways: It's easy with cold calling and messaging for marketing companies to have a big list to send out to gain leads. But in reality, it's about making a quick dollar at the expense of a lot more money and success down the road.  Cold calling and messaging do not resonate with your customers. Marketing comes down to three things: your ideal client, some sort of pull, for example your brand, and how to win people over at scale. Have a strong foundation of who you want to work with and what events can provide you ROI based on your ideal clients. As a lawyer, Jordan’s brand is “a lawyer with a life”. His firm focuses on work-life balance and wants to attract the same type of clients. Being unique in the work world is having three to five unique selling propositions, you’ll know that it's right when nobody fits all of them. First step for branding is being memorable, whether they form a positive or negative opinion about you, they know you exist.   Quote of the Show:  “It's never gonna be easy, but it should be simple” - Jordan Ostroff   Links: Twitter: https://twitter.com/lawyerwithalife  LinkedIn: https://www.linkedin.com/search/results/all/?keywords=jordan%20ostroff%2C%20esq.&origin=RICH_QUERY_TYPEAHEAD_HISTORY&position=0&searchId=b234744b-e46b-4269-b168-41e1b78cb6d5&sid=s5W  Website: http://legaleasemarketing.com/ & https://www.jordanlawfl.com/  Podcast: https://podcasts.apple.com/us/podcast/lets-get-up-to-business/id1464147178   Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/ikFgS9sLJoc