Don’t Be Afraid of Your Marketing Data! ft Andrea Tarrell | Hard Corps Marketing Show | Ep 413
How can businesses overcome marketing myths and embrace AI advancements?
In this episode of The Hard Corps Marketing Show, I sat down with Andrea Tarrell, CEO of Sercante, to discuss common marketing myths and the challenges businesses face in driving innovation. Andrea shares her expertise on overcoming the misconception that poor data quality holds back business innovation, arguing that fear and resistance to change are often the real obstacles.
Andrea dives into the impact of AI on marketing strategies, revealing how businesses can leverage AI advancements even in the face of messy data. She also highlights the importance of fostering team engagement when integrating AI into marketing processes.
In this episode, we cover:
- How fear and resistance to change impact business innovation
- Why businesses should embrace AI advancements, even with messy data
- The critical role of team engagement in AI integration
- The future of SEO, content marketing, and evolving marketing playbooks
If you're ready to unlock the potential of AI and overcome innovation hurdles, this episode is packed with valuable insights you won’t want to miss!
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- LinkedIn: https://www.linkedin.com/in/andreatarrell/
- Twitter: https://x.com/andreatarrell
- Company website: https://www.sercante.com/
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- Youtube: https://youtu.be/6HNzcjHForQ
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.