Mad Libs isn't just for kids right? Nope! Mad Libs is for everyone, especially for growing your business. Here to teach you about how his enterprise playbook can help improve your company is Nate Nasralla, Founder of Fluint. Nate joins the host Casey Cheshire on The Hard Corps Marketing show sharing his tips and tricks on navigating your business strategies to help build a relationship with your customers.     Busted Myths: Most people believe that sales reps close deals, but they don't. Buyers do.     Takeaways: Keep your sites very simple. By having them simple, you will most likely gain more audiences with how easy your site is to operate. Cultural core values are a set of shared behaviors or norms that people are operating by that doesn't have to be labeled. If you are not intentional about how you are living today and making the right decisions, it will come back around and will make things a lot worse. You wanna move from gamesmanship to relationship. That’s the goal. You don’t want to keep thinking of and treating your customers like a game, you want to think and treat them as a partner. The category of buyer enablement is normally built around the idea that buyers are closing their deals by selling internally.  If you continue to only focus on the skills that are brought to your company while neglecting your customers, you will completely miss the importance of what should be talked about with your clients.      Quote of the Show: “What a good product ends up doing is shifting somebody's behavior to a more helpful direction and enabling them to do that job easier than they otherwise would without the software.” (36:04)     Book Recommendations: Decisive by Chip and Dan Heath Falling Upwards by Richard Rohr Road The Character by David Brooks     Links: Twitter: https://twitter.com/NNasrall LinkedIn: https://www.linkedin.com/in/natenasralla/ Website: https://www.fluint.io/ Book Link: https://www.fluint.io/resource-content/the-enterprise-sales-playbook     Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/V98rUSLlzvo