Even The Government Needs SEO - Katherine Watier Ong - Hard Corps Marketing Show - Episode # 327

Even The Government Needs SEO - Katherine Watier Ong - Hard Corps Marketing Show - Episode # 327

Get ready to learn from a mentor, strategist, SEO wizard, and podcaster. Katherine Watier Ong is the Founder and Chief Strategist at W.O. Strategies and hosts the Digital Marketing Victories podcast and Daily SEO Tips podcast. Katherine discusses when you need to have a technical SEO expert on your team, why your website’s content isn’t ranking on Google, and the steps to set up your website to rank well on search engines. 
 
Busted Myths:
  • Government websites need SEO. While they do end up ranking highly for many topics, that is because of their authoritative content and not because Google prioritizes them because they are the federal government.
 
Takeaways
  • Before Google starts ranking your website’s content, they will put your site in a “sandbox” to ensure that your website and content are not sketchy. This usually only lasts for a few months and can be shortened through content marketing efforts.
  • There are very few website developers that actually understand the nuances of SEO. Developers have some much to focus on that is just related to the website development that they don’t have the time to stay up to date on the incessant SEO algorithm updates.
  • Your website could have the best, most authoritative content but if Google’s bots that crawl the web get stuck or lost within the links of your site, then your website won’t get indexed and won’t rank in the search results.
  • Because developers don’t know the technical side of SEO and even small changes can make huge impacts on how your content shows up on search engines, it’s a great idea to have a technical SEO expert on your team.
  • When approaching SEO for your website, start with a foundation of the technical side of SEO, then create quality content focused on the search intent, next promote your website and content to get the web traffic ball rolling, and make sure the site is usable and accessible to everyone. 
  • Search Intent is what the user is actually looking for when they enter their query into the search engine. Think about how people actually search for information about your topic.
  • If you invest in paid and organic listings on Google simultaneously, users will instinctively think that your organic listing is more legitimate. However, if you turn off the paid rankings, you will get fewer organic clicks. 
 
Quote of the Show:
  • “When it comes to organic search, you have to be better than what’s already ranking there” - Katherine Watier Ong
 
Shout Outs:
 
Book Recommendations:
  • The Every by David Eggers 
  • Recursion by Blake Crouch 
  • The Hidden Psychology of Social Networks by Joe Federer
 
Links:
 
Ways to Tune In:

 
 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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