Following Marketing Trends Is A HUGE MISTAKE ft Mariah Parsons | Hard Corps Marketing Show | Ep #380
Are you missing out on game-changing marketing strategies by sticking to one-size-fits-all solutions? In this episode of the Hard Corps Marketing Show, I chat with Mariah Parsons, the Head of Marketing at Malomo and host of the Retention Chronicles Podcast. We discuss engaging event marketing strategies and the importance of balancing online and offline interactions, providing fresh insights for today’s marketers.
Mariah shares her journey from neuroscience to marketing and how she brings creativity to her role at Malomo. She also offers practical tips, like how she created a successful design contest webinar, and shares advice on tackling imposter syndrome. We explore the challenges and misconceptions in marketing, especially the idea that one-size-fits-all strategies really work.
Connect with Mariah:
- LinkedIn: https://www.linkedin.com/in/mariahparsons/
- Website: http://gomalomo.com
- Retention Chronicles Podcast: https://www.retentionchroniclespodcast.com
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.