FORGET METRICS! Embrace These Marketing Tactics ft Steve Gradman | Hard Corps Marketing Show | Ep 393

FORGET METRICS! Embrace These Marketing Tactics ft Steve Gradman | Hard Corps Marketing Show | Ep 393

In this insightful episode of The Hard Corps Marketing Show, I sat down with Steve Gradman, a seasoned marketing expert and consultant at Crews & Co., with a rich background spanning SMBs, fintech, crypto, web3, edtech, and gaming industries. Together, they explore the dynamic evolution of performance marketing and its shifting landscape.

Steve emphasizes the critical importance of building authentic customer relationships and avoiding #DisconnectedMarketing — where brands rely too heavily on automated, AI-driven strategies that can create a gap between them and their audience. He cautions that while AI has its place, it’s essential to maintain a human touch and focus on creating genuine connections with customers. Steve also discusses how understanding and leveraging Ideal Customer Profiles (ICPs) can revolutionize marketing efforts, particularly when it comes to expanding into niche markets and refining target audiences.

Steve highlights a key turning point in marketing: the diminishing returns of traditional performance marketing tactics and the growing need for more personalized, relationship-driven approaches. He offers valuable insights on how marketers can adapt to these changes and leverage new strategies to stay competitive in an increasingly crowded and digital-first world.

Drawing from his own diverse career, from the auto industry to high-impact roles in leading tech and gaming companies, Steve shares practical advice for marketers seeking to future-proof their strategies. Whether you’re in B2B, B2C, or emerging sectors like web3 and crypto, Steve’s journey and expertise provide actionable takeaways for anyone looking to navigate the ever-evolving marketing landscape.

🎧 Tune in to hear about:
  • The evolution of performance marketing and where it’s headed
  • Why authentic connections matter more than ever
  • The power of Ideal Customer Profiles (ICPs) in niche marketing
  • Why traditional marketing tactics are seeing diminishing returns
  • Practical strategies for marketers in the fintech, crypto, web3, edtech, and gaming industries

If you're a marketer or business owner looking to stay ahead of the curve and drive meaningful results, this episode is packed with must-know insights to elevate your marketing strategy in 2025 and beyond.

🔔 Don't forget to like, subscribe, and hit the bell icon for more expert advice and actionable tips from top marketing leaders!

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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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