From COLD Emails to HOT Results ft Brandon Amoroso | Hard Corps Marketing Show | Ep 431
How can AI support outbound sales without losing the human touch?
In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what’s working and what’s still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity.
Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-growing startups running. From setting up outbound platforms to hiring the right people, he walks us through the exact tactics SCALIS uses to drive results.
In this episode, we cover:
- Why AI agents can’t fully replace human SDRs (yet)
- How to personalize AI-generated emails so they don’t sound templated
- The tools and workflows powering scalable outbound sales
- Brandon’s mindset-first approach to hiring and team growth
- Lessons from building backend operations to support rapid scaling
If you’re looking to use AI without losing your brand’s voice or your prospect’s attention this episode is packed with smart strategies and lessons from the front lines.
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Connect with Brandon:
- LinkedIn: https://www.linkedin.com/in/brandonamoroso/
- Twitter: https://x.com/AmorosoBrandon
- SCALIS’s website: https://scalis.ai/
- Brandon’s website: https://brandonamoroso.com/
- Book: https://www.amazon.com/Think-How-started-sold-business-ebook/dp/B0CNP1DJ8L
- Newsletter: https://brandonamoroso.com/pages/weekly-newsletter-sign-up
- Podcast: https://podcasts.apple.com/us/podcast/the-d2z-podcast/id1646322836
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.