Humans Remember Stories, NOT Spreadsheets ft Daniel Incandela | Hard Corps Marketing Show | Ep 430
Are We Forgetting the Humans in B2B Marketing?
In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing.
Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity.
In this episode, we cover:
- Why B2B marketers need to take branding seriously and break the “brand doesn’t matter” myth
- The messaging house framework Daniel uses to align teams and anchor a brand’s narrative
- How B2C creativity can inspire B2B marketing strategies
- The danger of relying too heavily on sterile metrics like MQLs and SQLs
- How thoughtful gift-giving and storytelling build better customer relationships
If you’re looking to build a brand that’s not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team.
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Connect with Daniel:
- LinkedIn: https://www.linkedin.com/in/danielincandela/
- Company Website: https://danielincandela.com/
- Substack: https://danielincandela.substack.com/
- Instagram: https://www.instagram.com/danielincandela/
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- YouTube: https://youtu.be/jmPFcGevnH0
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.