
Is AI a Tool or a TAKEOVER? ft Chad Sanderson | Hard Corps Marketing Show | Ep 421
Why do so many businesses fear AI, and how can they use it to enhance critical thinking?
In this episode of The Hard Corps Marketing Show, I sat down with Chad Sanderson, Co-Founder and Minister of Mavericks at DeepHumanX. Chad shares his expertise on how Marketing leaders can implement AI and leverage it to improve decision-making and critical thinking in their workflows.
Chad breaks down the importance of adopting AI without losing the human element. He discusses how over-reliance on AI can hinder critical thinking and offers insights on how organizations can empower employees with structured training to use AI tools effectively.
In this episode, we cover:
- The role of AI in enhancing critical thinking and decision-making
- How businesses can empower employees with structured AI training
- The importance of selecting the right AI tools for the right tasks
- How to avoid the "delusion effect" and maintain a "human in the loop" approach
If you're ready to unlock AI’s potential while keeping critical thinking front and center, this episode is packed with actionable strategies you won’t want to miss!
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Connect with Chad:
- LinkedIn: https://www.linkedin.com/in/chadsanderson/
- Twitter: https://x.com/sandersonc
- DeepHumanX: https://www.deephumanx.com/
- ValueSelling Associates: https://www.valueselling.com/
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- YouTube: https://youtu.be/5ZUV5s7JL8s
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests

Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.