Is Attribution A Total Waste? ft. Anne Murlowski | Hard Corps Marketing Show | Ep. # 378
What game-changing insights about revenue attribution and AI are reshaping the future of data-driven marketing? In this episode of the Hardcore Marketing Show, I sit down with Anne Murlowski, an inspirational marketing leader and VP of Marketing at Terminus. With over 15 years of experience as a full-stack marketer, Anne shares her invaluable perspectives on revenue attribution, data-driven marketing, and the disruptive potential of AI.
Together we explore the ins and outs of revenue attribution, discussing its value and the challenges it can bring to marketing teams. Anne highlights the importance of a holistic view and great content over just chasing metrics. She also delves into AI's growing role in marketing, looking at how it can enhance content creation and personalization while reminding us not to rely too heavily on AI-generated content. If you're interested in the evolving landscape of marketing and the impact of AI, this episode is the episode for you!
Connect with Anne:
- LinkedIn: https://www.linkedin.com/in/annemurlowski/
- Website: https://terminus.com/
Shoutouts:
- Terminus Resource Hub: https://resources.terminus.com/l/resources
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/1oVwec9lxgg
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.