It’s ALIVE! Tracking Your Phone Leads Coverts 3X - Ryan Shank - Hard Corps Marketing Show #007
We reveal the resurrection of the phone and how call tracking software is changing the reporting game with Ryan Shank, CEO of Phonewagon!
Unearth the value of phone calls, what myths get punched in the face, the call tracking black hole, and how goals are like goldfish (we’re gonna need a bigger bowl!)
Incredible takeaways from this show:
There was a gap in marketing & sales for phone tracking
Phone calls convert 3x higher than web leads
Phone is not dead! 70% of searches happen on a mobile device
Self-discipline & consistency aid in success
People want options to live chat, call, or fill out a form
Be prepared to BLOW UP the product roadmap
Links
Phonewagon website: https://phonewagon.com/
YouTube channel: https://www.youtube.com/c/RyanShank
Twitter: @ryanashank
Blog post: https://blog.kissmetrics.com/built-and-launched-a-saas-company/
Slight Edge by Jeff Olson: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463
The Compound Effect by Darren Hardy: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X
Extreme Ownership by Jocko Willink & Leif Babin: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B00VE4Y0Z2
Hooked: How to Build Habit-Forming Products by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
We reveal the resurrection of the phone and how call tracking software is changing the reporting game with Ryan Shank, CEO of Phonewagon!
Unearth the value of phone calls, what myths get punched in the face, the call tracking black hole, and how goals are like goldfish (we’re gonna need a bigger bowl!)
Incredible takeaways from this show:
- There was a gap in marketing & sales for phone tracking
- Phone calls convert 3x higher than web leads
- Phone is not dead! 70% of searches happen on a mobile device
- Self-discipline & consistency aid in success
- People want options to live chat, call, or fill out a form
- Be prepared to BLOW UP the product roadmap
Links
- Phonewagon website: https://phonewagon.com/
- YouTube channel: https://www.youtube.com/c/RyanShank
- Twitter: @ryanashank
- Blog post: https://blog.kissmetrics.com/built-and-launched-a-saas-company/
- Slight Edge by Jeff Olson: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463
- The Compound Effect by Darren Hardy: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X
- Extreme Ownership by Jocko Willink & Leif Babin: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B00VE4Y0Z2
- Hooked: How to Build Habit-Forming Products by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.