
Kick The Tires - Nick Kindler - Hard Corps Marketing Show - Episode # 301
Ever run into an issue where you tell a really awesome story but, your delivery falls flat? This episode will make you become a better storyteller to prevent failing your best stories. Today’s guest is Nick Kindler, Founder of Kindler and Company, and he joins the host Casey Cheshire to share his 5 steps to being remembered for your storytelling skills for years to come.
Busted Myths:
People say to “just wing it” in any situation.
Takeaways:
One of the worst decisions you can make is to “wing it”. You will have more success if you plan and think about what you are going to do and say.
Do not miss your mark and opportunity to impress people. Plan out strategies and ways to entice them in.
The best way to communicate with your audience is to have an impact. You can do this by simplifying your story with a solid structure.
When communicating with someone, you want to make sure that you tell them twice and retell what you just were talking about to make them remember the impactfulness of your story.
The spine of a good story is having an environment, characters, conflict, raised conflict, and outcome. These are essential to a story that will draw in your audience.
Telling a well-planned story is the secret way to connect and engage with your audience in a way they’ve never been engaged with before.
Using emotional language with your story will help create a better understanding of your thoughts and ideas. By using emotional language in your story, you will connect more with your audience on a more personal level.
Quote of the Show:
“Why not help people understand what you stand for? What you're all about, what the work that you're doing, or the change that you're making in the world. If people leave going, 'well, that was interesting. Don't really fully understand it.' Then you've missed the mark. It's a missed opportunity.” (06:29)
Book Recommendations:
“Death By Meeting” by Patrick Lencioni
Links:
Twitter: https://mobile.twitter.com/nick_kindler
LinkedIn: https://www.linkedin.com/in/nickkindler/?originalSubdomain=ca
Website: https://www.kindlerandcompany.com/
Book Link: https://www.amazon.com/Impact-Simplify-Transform-Perform-Presentations-ebook/dp/B096T3NQ8X/ref=sr_1_1?crid=89QPVKG0G2AM&keywords=impact+by+nick+kindle&qid=1661963412&sprefix=Impact+Nick+Kin%2Caps%2C225&sr=8-1
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/sfqTL2Z75do
The Hard Corps Marketing Show is sponsored and produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
#marketing #leadgeneration #marketingstrategies
Ever run into an issue where you tell a really awesome story but, your delivery falls flat? This episode will make you become a better storyteller to prevent failing your best stories. Today’s guest is Nick Kindler, Founder of Kindler and Company, and he joins the host Casey Cheshire to share his 5 steps to being remembered for your storytelling skills for years to come.
Busted Myths:
- People say to “just wing it” in any situation.
Takeaways:
- One of the worst decisions you can make is to “wing it”. You will have more success if you plan and think about what you are going to do and say.
- Do not miss your mark and opportunity to impress people. Plan out strategies and ways to entice them in.
- The best way to communicate with your audience is to have an impact. You can do this by simplifying your story with a solid structure.
- When communicating with someone, you want to make sure that you tell them twice and retell what you just were talking about to make them remember the impactfulness of your story.
- The spine of a good story is having an environment, characters, conflict, raised conflict, and outcome. These are essential to a story that will draw in your audience.
- Telling a well-planned story is the secret way to connect and engage with your audience in a way they’ve never been engaged with before.
- Using emotional language with your story will help create a better understanding of your thoughts and ideas. By using emotional language in your story, you will connect more with your audience on a more personal level.
Quote of the Show:
- “Why not help people understand what you stand for? What you're all about, what the work that you're doing, or the change that you're making in the world. If people leave going, 'well, that was interesting. Don't really fully understand it.' Then you've missed the mark. It's a missed opportunity.” (06:29)
Book Recommendations:
- “Death By Meeting” by Patrick Lencioni
Links:
- Twitter: https://mobile.twitter.com/nick_kindler
- LinkedIn: https://www.linkedin.com/in/nickkindler/?originalSubdomain=ca
- Website: https://www.kindlerandcompany.com/
- Book Link: https://www.amazon.com/Impact-Simplify-Transform-Perform-Presentations-ebook/dp/B096T3NQ8X/ref=sr_1_1?crid=89QPVKG0G2AM&keywords=impact+by+nick+kindle&qid=1661963412&sprefix=Impact+Nick+Kin%2Caps%2C225&sr=8-1
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube: https://youtu.be/sfqTL2Z75do
The Hard Corps Marketing Show is sponsored and produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
#marketing #leadgeneration #marketingstrategies
Creators and Guests

Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.