Leading by Example - Will Holden - Hard Corps Marketing Show - Episode # 298
On this week’s episode, the god of gifs and JPEGs, and Co-Founder of Vidu, William Holden joins the host Casey Cheshire to talk about leads. Will dives into what makes a good lead and how to prioritize your time to make it effective. Will explains the importance of having good working relationships and how productive it can be for yourself and many other colleagues.
Busted Myths:
Not all leads are created equal.
Takeaways:
Even when there is a common definition, from a marketer and seller's perspective, there can be discourse around what a good lead is.
Feedback is important because at any point in time, we’re going to need to accept that some leads get more time and attention than others.
A sign of a mature seller is the acceptance that we're not going to be able to go full-blown one-hundred percent effort on everything.
Having strong and healthy relationships in the sales world can take your leads a long way.
To become a great salesperson you have to know the value of time. As the leads get warmer and warmer you interact with them on a frequent basis.
Have open and honest conversations about the quality of leads and have actionable takeaways to make those leads better.
If you’re not going to have good leaders that get along well, you will not produce good leads. The leads you have are only as good as the leaders at your company.
Quote of the Show:
“Buyers don't care until they know that you do.” (55:22)
Links:
Twitter: https://twitter.com/williamvholden
LinkedIn: https://www.linkedin.com/in/vidu-will/
Website: https://www.vidu.io/
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/TXHull2IVbg
On this week’s episode, the god of gifs and JPEGs, and Co-Founder of Vidu, William Holden joins the host Casey Cheshire to talk about leads. Will dives into what makes a good lead and how to prioritize your time to make it effective. Will explains the importance of having good working relationships and how productive it can be for yourself and many other colleagues.
Busted Myths:
- Not all leads are created equal.
Takeaways:
- Even when there is a common definition, from a marketer and seller's perspective, there can be discourse around what a good lead is.
- Feedback is important because at any point in time, we’re going to need to accept that some leads get more time and attention than others.
- A sign of a mature seller is the acceptance that we're not going to be able to go full-blown one-hundred percent effort on everything.
- Having strong and healthy relationships in the sales world can take your leads a long way.
- To become a great salesperson you have to know the value of time. As the leads get warmer and warmer you interact with them on a frequent basis.
- Have open and honest conversations about the quality of leads and have actionable takeaways to make those leads better.
- If you’re not going to have good leaders that get along well, you will not produce good leads. The leads you have are only as good as the leaders at your company.
Quote of the Show:
- “Buyers don't care until they know that you do.” (55:22)
Links:
- Twitter: https://twitter.com/williamvholden
- LinkedIn: https://www.linkedin.com/in/vidu-will/
- Website: https://www.vidu.io/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube: https://youtu.be/TXHull2IVbg
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.