We’re here today with Mac McIntosh to discuss what a real qualified lead is, if you’re looking for the new lead generation strategy right from the expert then this is the episode for you! Mac is also here with us to break down any common misinformation about leads so you’re only utilizing what works best.     Busted Myths:   Lists and inquiries are not leads.  Takeaways   Purchasing a database of potential leads isn’t the same as acquiring an actual lead themself.  A lead is someone who has actively shown interest already, such as visiting the website or trying to get in contact with your business. A lead is sales ready, they actively have shown you that they are interested in what you do. Sending a thoughtful gift to someone who helped you generated a lead can go a long way and helps build a great relationship. Give yourself room for an opportunity for a follow up call to keep coming back. If you’re trying to generate a lead through a phone call, it’s important not to stop just after the first call if you can’t reach them. You have to keep trying and trying.  Always question if a particular lead is worth pursuing and if you’ll get out more value than you put in.      Quote of the Show:   “You know, a chance now may not be ready to buy then, but it may be appropriate to be in touch with them now because they're getting ready to buy” - Mac McIntosh Links   Twitter: https://twitter.com/B2B_Sales_Leads LinkedIn: linkedin.com/in/salesleadexpert Website: sales-lead-experts.com Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/UGF6_oB_FhM