
Legendary LinkedIn Lead Gen - Jake Jorgovan - Hard Corps Marketing Show #030
Now’s your chance to enhance your LinkedIn prospecting prowess with expert advice from world traveler, digital nomad, and entrepreneur, Jake Jorgovan. Jake is the founder of Lead Cookie, a very successful company specializing in LinkedIn lead generation and prospecting services.
Learn all about the importance of using a killer LinkedIn headline, how to wisely and effectively target new LinkedIn prospects, and how to boost your personal motivation to dominate your LinkedIn networking goals.
Takeaways
Make sure your LinkedIn headline is eye catching, specific and uses a positioning statement like “I help X do or accomplish Y through Z.” X is your target audience, Y is the benefit that you bring them and Z is what you actually do to serve them.
Set up your profile less like a resume and more like a website sales page. You want it to talk about your customers, the problem they're facing and the solution you offer them.
Don’t make it about you, rather make it about your prospects. Making it about them is a much more powerful approach.
Being specific about value proposition and how you're positioning yourself in the market is crucial to your results. If you’re too general, you won’t get the best results.
If you can get someone from a completely cold outreach to respond to you and eventually buy from you, then you've got a really good value proposition that cuts through the noise.
Get a dialogue started by asking questions and not pitching right from the start. Creating a conversation about their profile, or what they’re doing will grab their attention and also keep your brand integrity.
Use impact filters to organize tasks and keep yourself on schedule to accomplish your goals efficiently.
Be intentional about something before you actually dive into it.
Links
Twitter: @JakeJorgovan
LinkedIn: https://www.linkedin.com/in/jakejorgovan
Website: leadcookie.com
Ebook: leadcookie.com/ebook
Personal Website: jake-jorgovan.com
Hard Corps Marketing Group: https://www.linkedin.com/groups/8671404
Now’s your chance to enhance your LinkedIn prospecting prowess with expert advice from world traveler, digital nomad, and entrepreneur, Jake Jorgovan. Jake is the founder of Lead Cookie, a very successful company specializing in LinkedIn lead generation and prospecting services.
Learn all about the importance of using a killer LinkedIn headline, how to wisely and effectively target new LinkedIn prospects, and how to boost your personal motivation to dominate your LinkedIn networking goals.
Takeaways
- Make sure your LinkedIn headline is eye catching, specific and uses a positioning statement like “I help X do or accomplish Y through Z.” X is your target audience, Y is the benefit that you bring them and Z is what you actually do to serve them.
- Set up your profile less like a resume and more like a website sales page. You want it to talk about your customers, the problem they're facing and the solution you offer them.
- Don’t make it about you, rather make it about your prospects. Making it about them is a much more powerful approach.
- Being specific about value proposition and how you're positioning yourself in the market is crucial to your results. If you’re too general, you won’t get the best results.
- If you can get someone from a completely cold outreach to respond to you and eventually buy from you, then you've got a really good value proposition that cuts through the noise.
- Get a dialogue started by asking questions and not pitching right from the start. Creating a conversation about their profile, or what they’re doing will grab their attention and also keep your brand integrity.
- Use impact filters to organize tasks and keep yourself on schedule to accomplish your goals efficiently.
- Be intentional about something before you actually dive into it.
Links
- Twitter: @JakeJorgovan
- LinkedIn: https://www.linkedin.com/in/jakejorgovan
- Website: leadcookie.com
- Ebook: leadcookie.com/ebook
- Personal Website: jake-jorgovan.com
- Hard Corps Marketing Group: https://www.linkedin.com/groups/8671404
Creators and Guests

Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.