Level Up Your Ops or GET LEFT BEHIND ft Danielle Balestra | Hard Corps Marketing Show | Ep 442
How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape?
In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares her experience navigating technical transformation, growing high-performing teams, and leading with empathy and curiosity.
Danielle breaks down why traditional marketing playbooks are no longer enough, and why today’s ops leaders must embrace continuous learning, simplify communication, and balance speed with strategy. From empowering team growth to building strong internal narratives that drive buy-in, her approach is both tactical and human.
In this episode, we cover:
- How continuous learning keeps marketing ops teams ahead of constant tech change
- How the traditional marketing ops playbook has evolved with the rise of AI and automation
- Why upskilling and resourcing employees is essential for long-term team success
- How curiosity and empathy strengthen leadership and team performance
If you’re ready to lead a marketing ops team that thrives through change, this episode is full of smart insights you won’t want to miss!
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Connect with Danielle:
- LinkedIn: https://www.linkedin.com/in/daniellebalestra/
- Twitter: https://x.com/danif10
- Company website: https://www.goodwinlaw.com/en
- Danielle’s website: https://daniellembalestra.wordpress.com/
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- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
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- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/488abJCEGrc
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.