Leveraging Buyer Motivation - Jesse Frye - Hard Corps Marketing Show #002 booyah!
Episode #2 totally kicked ass with guest Jesse Frye. He's an experienced marketer, head of Marketing, Customer Success & Strategy at Cheshire Impact, a marketing professor, AND- as if anything else is needed- a freaking Coast Guard Veteran.
Some of the amazing takeaways from this show:
The 7 Buyer Motivations
The reasons why MOST businesses go out of business!
What Marketers can learn from the Product development team
The true meaning behind "Fail Small, Fail Fast"
What happens when two different blogs go after different personas
What it's like to board possible drug ships and protect our shores in the Coast Guard
What marketers can learn from veterans
Links
Cheshire Impact: www.cheshireimpact.com
Twitter: @JesseJFryeNC
The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz: https://www.amazon.com/dp/B005BRS8Z6/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Episode #2 totally kicked ass with guest Jesse Frye. He's an experienced marketer, head of Marketing, Customer Success & Strategy at Cheshire Impact, a marketing professor, AND- as if anything else is needed- a freaking Coast Guard Veteran.
Some of the amazing takeaways from this show:
- The 7 Buyer Motivations
- The reasons why MOST businesses go out of business!
- What Marketers can learn from the Product development team
- The true meaning behind "Fail Small, Fail Fast"
- What happens when two different blogs go after different personas
- What it's like to board possible drug ships and protect our shores in the Coast Guard
- What marketers can learn from veterans
Links
- Cheshire Impact: www.cheshireimpact.com
- Twitter: @JesseJFryeNC
- The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz: https://www.amazon.com/dp/B005BRS8Z6/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.