Living Your Brand - Martin Thoma - Hard Corps Marketing Show - Episode # 293

Living Your Brand - Martin Thoma - Hard Corps Marketing Show - Episode # 293

Are you living your branding? Or is your branding just a collection of graphics and slogans?    Today's guest is a serial entrepreneur, world-renowned brand strategist, thought leader, speaker, and author of Branding Like The Big Boys. Martin Thoma is Co-Founder and Brand Leadership Strategist at Thoma Thoma. Martin joins Casey Cheshire on this week’s episode of the Hard Corps Marketing Show to discuss the realities of what it means to brand yourself and how to use brand leadership to develop more robust emotional connectivity to your customers.     Busted Myths: Branding is not a marketing communications activity. It is a leadership discipline. Takeaways Branding is more than a name, logo, design standards, or marketing campaign. It is a leadership discipline.  Branding is the expression of your company at its essence At the end of the day, the CEO is the steward of the brand.  A good brand helps attract talent, new customers, and drive the company's overall success.  Being unique is a high bar. Even if you are the first and only, if you are successful, in a year there will be 2 or 3 more companies like you.    Live your brand. At the end of the day everything you do should be an expression of your brand.  The Brand Leader drives a powerful culture driven by core values that are anchored in the brand.      Quote of the Show: “You can't get the right answers if you're asking the wrong questions.” - Martin Thoma Links: Twitter: https://twitter.com/martinthoma  LinkedIn: https://www.linkedin.com/in/martinthoma/  Website: https://thomathoma.com/  Book Link: https://www.amazon.com/Branding-Like-Boys-Martin-Thoma/dp/7770057973  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/5q8OkX2w23Q

Are you living your branding? Or is your branding just a collection of graphics and slogans? 

 

Today's guest is a serial entrepreneur, world-renowned brand strategist, thought leader, speaker, and author of Branding Like The Big Boys. Martin Thoma is Co-Founder and Brand Leadership Strategist at Thoma Thoma. Martin joins Casey Cheshire on this week’s episode of the Hard Corps Marketing Show to discuss the realities of what it means to brand yourself and how to use brand leadership to develop more robust emotional connectivity to your customers.

 

 

Busted Myths:

  • Branding is not a marketing communications activity. It is a leadership discipline.



Takeaways

  • Branding is more than a name, logo, design standards, or marketing campaign. It is a leadership discipline. 
  • Branding is the expression of your company at its essence
  • At the end of the day, the CEO is the steward of the brand. 
  • A good brand helps attract talent, new customers, and drive the company's overall success. 
  • Being unique is a high bar. Even if you are the first and only, if you are successful, in a year there will be 2 or 3 more companies like you.   
  • Live your brand. At the end of the day everything you do should be an expression of your brand. 
  • The Brand Leader drives a powerful culture driven by core values that are anchored in the brand. 

 

 

Quote of the Show:

  • “You can't get the right answers if you're asking the wrong questions.” - Martin Thoma



Links:



Ways to Tune In:

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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