Marketers Keep Falling for This Vending Machine Trap! ft. Mark Brandau | Hard Corps Marketing Show | Ep. # 388
In this eye-opening interview, Mark Brandau, CMO of Brightmine, shares his expert insights into the rapidly evolving world of marketing. Mark breaks down the "vending machine myth"—the outdated notion that marketing can be a simple, transactional process—and introduces a more dynamic, "buffet-style" approach that better aligns with today’s business strategies.
Mark dives deep into modern marketing techniques and explains how businesses can move beyond traditional, siloed tactics. He challenges the overreliance on attribution modeling and promotes a more holistic, portfolio-based marketing strategy that drives sustainable growth and long-term results.
In addition to his marketing expertise, Mark shares his personal journey from growing up in Baltimore to becoming a successful marketing executive. He discusses how hard work, resilience, and the power of asking for promotions played a crucial role in his rise to the top. Mark also highlights the importance of contrast in marketing positioning, offering valuable frameworks and real-world examples to guide marketers in creating more effective campaigns.
This episode is a masterclass in modern marketing, providing actionable insights, practical tips, and inspiring advice for anyone looking to level up their marketing game. Whether you’re a seasoned marketer or just starting out, Mark’s wisdom will help you rethink your approach to strategy, growth, and career development.
Tune in now to learn how to move from outdated marketing practices to more strategic, impactful methods that deliver real business results!
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Connect with Mark:
- LinkedIn: https://www.linkedin.com/in/markbrandau/
- Company Website: https://www.brightmine.com/us/
Shoutouts:
Thank you to freepik for helping with the thumbnail design! You can learn about freepik and their stock images here: www.freepik.com
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.