Marketing Is Hard Work, Not Magic ft Laura Luckman-Kelber | Hard Corps Marketing Show | Ep 451
Is Your Marketing Strategy Built on Magic or Business Fundamentals?
In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment or some kind of “magic.” Instead, she lays out why effective marketing is built on business fundamentals like margins, revenue goals, and deeply understanding your customer.
Laura dives into the classic “Four Ps” of marketing, Product, Price, Place, and Promotion, and explains why too many marketers focus only on the last one. She challenges marketing teams to go deeper, collaborate with finance and sales, and ensure their efforts are tied directly to business objectives.
We also explore the importance of differentiation in a saturated market, how to uncover your brand's true value, and why marketers should start thinking (and acting) more like COOs.
In this episode, we cover:
- Why “viral video” thinking is dangerous and what real marketing success looks like
- The importance of the Four Ps and why focusing only on promotion leads to failure
- How to find your brand’s point of difference and avoid becoming a commodity
- The power of cross-functional collaboration with finance and sales
- Why marketers need to blend creativity with business acumen
If you're a marketer looking to ground your strategy in real business results, this episode is packed with wisdom, perspective, and practical advice you can start using today.
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Connect with Laura:
- Laura'a LinkedIn: https://www.linkedin.com/in/lauraluckmankelber/
- FirstBoard’s website: https://www.firstboard.io/
- Do I Know You?: A Faceblind Reporter’s Journey into the Science of Sight, Memory, and Imagination Book: https://www.goodreads.com/book/show/199928370-do-i-know-you
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Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.