Marketing is Not a Line it’s a Loop! ft Sophie Buonassisi | Hard Corps Marketing Show | Ep 426
How can feedback loops become your most powerful marketing advantage?
In this episode of The Hard Corps Marketing Show, I sat down with Sophie Buonassisi, VP of Marketing at GTMfund. Sophie brings a fresh and strategic perspective on modern marketing, sharing insights into how sophisticated teams are moving beyond linear funnels and embracing dynamic feedback systems to align with revenue goals.
Sophie breaks down why marketing isn’t a straight line, and how building feedback loops across sales, customer success, and marketing can unlock continuous improvement and customer-centric growth. She also dives into the importance of measuring impact through long-term revenue metrics, and shares a powerful case study on how a data-driven rebrand dramatically boosted conversions.
In this episode, we cover:
- Why marketing should operate as a loop, not a line
- How feedback loops can refine your ICP and drive efficiency
- The power of aligning marketing with long-term revenue metrics
- How a strategic rebrand can transform sales performance
- Tips on building enablement assets that truly support sales teams
If you’re ready to ditch outdated models and embrace a smarter, more agile marketing approach, this episode is packed with insights you won’t want to miss!
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Connect with Sophie:
- LinkedIn: https://www.linkedin.com/in/sophiebuonassisi
- Twitter: www.x.com/sophiebuona
- GTMnow: https://gtmnow.com/
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- YouTube: https://youtu.be/rpKBBtShswA
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.