Marketing: Layered, Not Complex - Bridget Poetker - Hard Corps Marketing Show - Episode # 338

Marketing: Layered, Not Complex - Bridget Poetker - Hard Corps Marketing Show - Episode # 338

Today’s guest is a seasoned marketer and thought leader. Some have even called her a one-in-a-million marketer. Juggling multiple hats as a content and growth strategist, she embodies dedication and grace as she navigates the ever-changing world of marketing. Introducing Bridget Poetker, Director of Growth at Loop & Tie! Bridget discusses the dangers of building overly complex MarTech stacks, how to break your marketing down to the five basic channels for success, and the essence of building a solid marketing foundation.
 
Busted Myths:
  • Marketing is a hard and complicated field that presents challenges that not everyone is suited for. In reality, marketing is a multi-layered process that involves patience and understanding. Being a successful marketer does require an ability to navigate the complexity, so mastering that will lead to better outcomes. 

Takeaways:
  • Marketing software has expanded its capabilities, offering a multitude of options that can appear complex and daunting. However, it's important to keep in mind the five key channels that lead to success: search engine optimization (SEO), paid search, content marketing, social media, and email marketing.
  • The technical skills and tools used in marketing are constantly changing. Investing time into mastering one specific tool may not be practical, so learning to adapt and keep consistency with the changing tools and strategies is important.
  • Focus on the quality of each level of your marketing strategies, similar to the layers of a cake. The goal is to create a delicious cake, regardless of the number of people it serves. By prioritizing a strong foundation, success can be built consistently. 
  • There are always going to be new ideas and people telling you that you're missing out on something. However, in marketing, if everyone is doing the same thing, it becomes noisy and ineffective. It's necessary to find new channels to stand out.
  • Measure growth from an honest starting point. Being realistic about where you currently sit and finding a way to make the numbers go up is what really matters. Spending time comparing numbers with other companies will not benefit your company in the long run. 
  • Prioritize user experience when building a website. Design user paths on every page to accommodate the diverse ways people navigate the website, even if they’re uncertain about their specific needs and behaviors.
  • Unlike other gifting platforms, Loop & Tie doesn’t require contracts or specific contract values which gives them an advantage. While people are actively searching for gifting software, it has allowed the company to achieve impressive results even on a smaller scale. 
 
Quote of the Show:
  • "I'm here to empower and help people do marketing, not take all the work for myself." - Bridget Poetker

Shoutouts:
  • Annie - Bridget's twin sister who is a baker
  • MK Getler-Porizkova - CMO of Loop & Tie
  • Innovatemap

Links:

Ways to Tune In:

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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