Marketing Operations Master - Crissy Vetere Saunders - Hard Corps Marketing Show #223

Marketing Operations Master - Crissy Vetere Saunders - Hard Corps Marketing Show #223

Many heads of marketing find marketing operations to be a cryptic section of the company. In reality, they are the secret weapon behind the scenes making everything work smoothly. A Marketing Thought Leader, Co-host of the fwd:thinking Podcast, Speaker, Entrepreneur, Co-Founder and Board Member of Women in Revenue, Co-Founder and Principal Consultant at CS2 Marketing, Crissy Vetere Saunders, illuminates how marketing operations affects the customer journey and revenue of the business.   Takeaways: “Marketing Ops is what makes marketing work. We are the team ensuring that from all your campaigns, to how someone enters the sales cycle, that it all happens in the most effective way.” ~Crissy Vetere Saunders The best mindset for a marketing ops representative is an entrepreneurial one. In order to make the right decisions, understanding the whole business will better inform that. Marketing ops should spend most of their time focusing on campaigns and anything touching revenue. That is what the company cares about the most! Forge your own marketing ops persona! Start with creating goals for yourself and knowing how parts of a business fits together. Career advice: Try to focus on the things that really matter and don’t feel like you need to do everything to be significant.   Links: LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Twitter: https://twitter.com/CRVetere CS2 Marketing: https://www.cs2marketing.com Women in Revenue: https://www.womeninrevenue.org Fwd:thinking Podcast: https://www.cs2marketing.com/fwd-video-podcast   Busted Myths: Marketing Operations is a strategic part of the marketing team and the people in this department can be strategic leaders! They understand the key data thoughts that support the departments across the company. You cannot do marketing without marketing ops.   Shout Outs: 50:11 Chris Russell 50:21 Maria Pergolino   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/Z4EsyJmzUWs

Many heads of marketing find marketing operations to be a cryptic section of the company. In reality, they are the secret weapon behind the scenes making everything work smoothly.

A Marketing Thought Leader, Co-host of the fwd:thinking Podcast, Speaker, Entrepreneur, Co-Founder and Board Member of Women in Revenue, Co-Founder and Principal Consultant at CS2 Marketing, Crissy Vetere Saunders, illuminates how marketing operations affects the customer journey and revenue of the business.



 

Takeaways:

  • “Marketing Ops is what makes marketing work. We are the team ensuring that from all your campaigns, to how someone enters the sales cycle, that it all happens in the most effective way.” ~Crissy Vetere Saunders
  • The best mindset for a marketing ops representative is an entrepreneurial one. In order to make the right decisions, understanding the whole business will better inform that.
  • Marketing ops should spend most of their time focusing on campaigns and anything touching revenue. That is what the company cares about the most!
  • Forge your own marketing ops persona! Start with creating goals for yourself and knowing how parts of a business fits together.
  • Career advice: Try to focus on the things that really matter and don’t feel like you need to do everything to be significant.



 

Links:



 

Busted Myths:

  • Marketing Operations is a strategic part of the marketing team and the people in this department can be strategic leaders! They understand the key data thoughts that support the departments across the company. You cannot do marketing without marketing ops.



 

Shout Outs:



 

Ways to Tune In:

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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