How do we balance being tactical and strategic? If you spend too much time on one concept a company’s marketing campaign could fall flat.  A Digital Marketing Leader, President of the WebtivityGroup, Co-Founder of yorCMO, Jay Gordman, speaks to smarter ways to blend and capitalize on marketing planning and tactics.   Takeaways: When thinking of making a pivot, look at your current customer first and understand what your current customer needs. This will expand your market share and deepen your relationship with existing customers. Do not focus on your competitor or the new latest strategy when looking for the next step. Start with your customer and how you can better serve them. Ask them!! Results take time! Want to start a blog or use Google Ads? Try it for a few months minimum opposed to one month to get the best results. Use technology as a tool to fix a problem. It can be difficult to impact people while meeting virtually instead of in person. However, creating a personal touch as much as possible will help to complete the customer experience. There is a secret fifth “P”: Product, Price, Place, Promotion and PERSON! Before getting into the tactical side of how to market to customers, think about what they want or need. Career advice: Be well-rounded. Challenge yourself to not be siloed in one field or subject. Learn from sales, analytics, marketing, and more!   Links: LinkedIn: https://www.linkedin.com/in/jaygordman/ Twitter: https://twitter.com/JayGordman WebtivityGroup: https://webtivitygroup.com yorCMO: https://yorcmo.com   Busted Myths: Take small strategic steps when pivoting. - Do not pivot just to pivot. There needs to be a well-thought out plan that makes sense for the scope of the business. These plans can include a line extension or new service/product marketed towards existing customers or customers in a slightly different demographic.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/-tft70PEwek