Mastering Dual Motion Strategy - Julie Geller - Hard Corps Marketing Show - Episode # 368
In this episode, Julie Geller, Principal Research Director at Info-Tech Research Group and Principal at Geller Strategic, joins the show to discuss B2B marketing strategies. Julie shares her extensive experience in ABM, GTM, and customer insights. They delve into the integration of PLG and ABM motions, the importance of a proper ICP, and strategies for running effective, granular marketing campaigns. Julie introduces her ALIGN framework, which encompasses Account-led prioritization, Leadership identification, ICP-centric intelligence, Goal-oriented personalization, and Non-linear engagement. Casey and Julie also discuss the value of human behavior insights in marketing, the evolving role of technology, and the need for continuous engagement with target audiences.
Connect with Julie Geller
- LinkedIn:"Julie Geller" | Search | LinkedIn
- Website: Information Technology Research & IT Advisory Company | Info-Tech Research Group (infotech.com)
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- YouTube: https://youtu.be/0VTUnKpKSWU
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.