No Bullsh*t Buyer Personas - Adele Revella - Hard Corps Marketing Show #003
What a freaking awesome show! We were honored to have an extended conversation with Adele Revella, who is literally THE go to expert for Buyer Personas across the whole world. Not only does she know *everything* but she holds nothing back and calls it like she see's it. SO BADASS
Live during this show, Adele actually interviewed Casey as a previous buyer of marketing automation to learn about his persona!
Amazing takeaways from this show include:
The Two BIGGEST MYTHS About knowing your buyers!
Why its not enough to simply have a picture and a name for a Buyer Persona
How to actually interview your buyers to learn what you need
Guess how many personas a global manufacturing company has- it's way less than you think!
Why Demographics are RARELY as important as you think!
Links
Twitter: @buyerpersona
Buyer Persona Institute: https://www.buyerpersona.com/
Buyer Personas by Adele Revella: https://www.buyerpersona.com/buyer-personas-book
The Regis Touch: New Marketing Strategies for Uncertain Times by Regis McKenna: https://www.amazon.com/Regis-Touch-Marketing-Strategies-Uncertain/dp/0201139642
What a freaking awesome show! We were honored to have an extended conversation with Adele Revella, who is literally THE go to expert for Buyer Personas across the whole world. Not only does she know *everything* but she holds nothing back and calls it like she see's it. SO BADASS
Live during this show, Adele actually interviewed Casey as a previous buyer of marketing automation to learn about his persona!
Amazing takeaways from this show include:
- The Two BIGGEST MYTHS About knowing your buyers!
- Why its not enough to simply have a picture and a name for a Buyer Persona
- How to actually interview your buyers to learn what you need
- Guess how many personas a global manufacturing company has- it's way less than you think!
- Why Demographics are RARELY as important as you think!
Links
- Twitter: @buyerpersona
- Buyer Persona Institute: https://www.buyerpersona.com/
- Buyer Personas by Adele Revella: https://www.buyerpersona.com/buyer-personas-book
- The Regis Touch: New Marketing Strategies for Uncertain Times by Regis McKenna: https://www.amazon.com/Regis-Touch-Marketing-Strategies-Uncertain/dp/0201139642
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.