YouTube Ads have immense untapped potential for converging potential customers. Being authentic and targeting the correct audience can make or break these ads.  A Marketing Leader, Entrepreneur, YouTube Ads Expert, Founder and President of the AppFind Channel,  Founder and President of AdOutreach, Aleric Heck, delves into the secrets of creating a successful YouTube Ad.   Takeaways: Provide value in your YouTube ads. Doing a demo or showing off a product will promote trust with the customer.  To create a great YouTube hook promote intrigue and use jargon to pull in the clients that are more likely to convert. These are considered to be the “true viewers.” Need help finding your ideal buyer? Use the 3D YouTube ads targeting model: demographics, intent (what they are watching right now), and audience.  Many people look to YouTube to research products. Google ran a study that found 68% of people between the age of 18 and 48 make purchase decisions based on YouTube Ads.  Have a good spokesperson for your YouTube Ads. People resonate with things that feel natural. Try hiring a YouTube influencer to produce a video and run it as an ad. Career advice: Trust and build an incredible team as soon as possible.   Links: LinkedIn: https://www.linkedin.com/in/alericheck/ Twitter: https://twitter.com/alericheck?lang=en AppFind Channel: https://www.youtube.com/appfind AdOutreach: https://www.adoutreach.com/home   Busted Myths: Ads on YouTube do not need to be an overproduced 30-60 second video. People would rather watch organic content that educates people about the service or product a company is offering.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/__EUzxQz8_U