One Hour Content Plan - Meera Kothand - Hard Corps Marketing Show #026
Don’t miss this one of a kind episode overflowing with insight from a marketing mastermind and content strategist all the way across the globe in Singapore, Meera Kothand.
Learn tips about the process of coming up with a successful content strategy, the importance of establishing your business goals, how to come up with content that directs your audience right to where you want them and ultimately how to build a brand that means business!
Takeaways
- You want to produce content that people will know what to do when they receive it.
- Going viral can be a double edged sword. You want to capture the right audience, not the largest audience.
- Email click rates and open rates are not conversions. Don’t depend on them for any serious data.
- Try to be as authentic as possible with your content. People can now tell whether something is clickbait vs. authentic.
- Tie your content plan closely with your business goals.
- The goal of your content strategy should be to help your audience get from one point to the other. Almost like crossing a river.
- It’s not enough to just write great content, you have to promote it.
Links
- Twitter: @MeeraKothand
- Website: https://www.meerakothand.com/
- One Page Content Strategy: https://www.meerakothand.com/one-page-download/
- Amazon.com: One Hour Content Plan
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.