Have you ever been a winner? A champion? Well, you’re going to feel like you're on top of the world with this episode. This week Ted Lau, CEO at Ballistic Arts, is going to show you how to be a winner every day. Ted gives tips on how to understand your client more. He also dives into why you should prioritize data and how your company should never be a follower. Join our host Casey Cheshire and listen in to Ted give step-by-step instructions on beating your competitors, and standing out above the rest.     Busted Myths: Viral videos don't fucking exist anymore.     Takeaways: It is important to have the ability to story tell and understand your audience, but make sure you streamline and are cost-effective in your marketing because otherwise, your audiences won’t give your company any revenue. Don’t just prioritize the content you are creating, prioritize the data you are making in order to grow your business. You need to remember to understand the end result of what your client is looking for. Listen to the idea that they would like to close in on. Everything that you do should be about winning the championship. Just because one person does something doesn’t mean you should do the same exact thing. Don’t be a follower. Do something different to make your company stand out. Whenever there's a problem, there's always an opportunity. There's always a chance for danger. It is up to you to decide how you will handle it.     Quote of the Show: “Give content. Give relevant content that's not going to talk about how great you are about how many awards you won. No one gives a shit about that. They want the hero in their lives right now” - (15:56)     Shout Outs: Marketing News Canada Podcast - Hosted by Ted Lau Bills Monday Morning Podcast - Hosted by Bill Burr Lex Fridman Podcast      Book Recommendations: The Obstacle Is The Way by Ryan Holiday Life Force by Tony Robbins The TB12 Method by Tom Brady How to Avoid a Climate Disaster by Bill Gates     Links: Twitter: https://twitter.com/ballisticarts LinkedIn: https://www.linkedin.com/in/ballisticarts/ Website: https://www.ballisticarts.com/     Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/22zNIGvTCD8