Do you have a good marketing strategy? If not, we have just the episode for you! Today we have Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed. Darrell discusses with Casey Cheshire how to make your MarTech strategy tie with your marketing strategy. He also talks about how you don’t need to buy a tool to make your company better. It’s all about having a good marketing plan. Darrell gives us his tips on how to focus on your customers. Tune in to this great episode.     Busted Myths: You can fix bad marketing by buying a tool. Takeaways: Your MarTech strategy has to be tied to your marketing strategy. Your marketing strategy needs to be focused on what's best for the customer and what's best for the business. When wanting to understand your marketing strategy in your business, ask yourself these questions, what's the path of a great customer journey/experience and what tools do you need to get there? This will help better construct your MarTech strategy.  In most businesses, there's the idea that if they buy tools it makes their company successful. When in reality it's not, it's their business strategy and it's the way that they think about delivering value to their customers. To engage more people with marketing, you need to move, compel, and persuade them in order for them to be more interested. A way for this to work is by storytelling and knowing your audience.  As a marketer, it is important to think about how to be customer obsessed and how to really think about the customer. Put yourself in the customer's shoes and see how your marketing strategies look from their point of view.      Quote of the Show: “Marketing is really the art of changing people's minds.” (19:16) Links: LinkedIn: https://www.linkedin.com/in/darrellalfonso/  Website: https://www.indeed.com/ and https://www.lxahub.com/  Twitter: https://twitter.com/DemandDarrell  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/mEbk-D5ffgU  Podbean: https://www.hardcorpsmarketing.com/e/optimizing-your-martech-strategy-darrell-alfonso-hard-corps-marketing-show-episode-318/?token=f12c5cd3c50d2eb7a88373242f2106b9