Outcome Obsessed Marketing - Holly Tsourides - Hard Corps Marketing Show #192

Outcome Obsessed Marketing - Holly Tsourides - Hard Corps Marketing Show #192

If you asked one of the marketers on your team how things are going, they will typically say something along the lines of “busy”, but that is not what your business needs. An Agile Business Leader, Marketing Executive, and Chief Marketing Officer at Alkami Technology, Holly Tsourides, discusses the importance of considering the emotions of your buyers in your marketing, how to lead an outcome focused marketing team instead of a busy one, and how to make data informed instead of data driven decisions.   Takeaways: Positioning and messaging of a company needs to be like a well oiled machine. Everyone in the organization needs to be able to tell the same story otherwise it doesn’t work. When crafting a company's storytelling model, make your customer the hero. As marketers, we are the advisors that help the customer get to where they need to be. Making an emotional connection is key to great marketing. Don’t fall into the trap of thinking technology tools solve all your problems for you. Have data informed decisions rather than data driven decisions. Data is one voice in the room. Use it in context to find out why the results are weak or strong. Utilize cross functional aligned goals in order to define what company success means to your department. This helps plan resources and priorities. Career advice: Slow down and enjoy the moment that you are in.   Links: LinkedIn: https://www.linkedin.com/in/htsourides/ Twitter: https://twitter.com/htsourides Alkami: https://www.alkami.com   Busted Myths: There is always room for emotion in B2B marketing! Compelling storytelling is more important in B2B than commercial marketing. The stakes are much higher so companies need to make their clients feel secure and supported.    Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/yhGsLTv4L9Q

If you asked one of the marketers on your team how things are going, they will typically say something along the lines of “busy”, but that is not what your business needs.

An Agile Business Leader, Marketing Executive, and Chief Marketing Officer at Alkami Technology, Holly Tsourides, discusses the importance of considering the emotions of your buyers in your marketing, how to lead an outcome focused marketing team instead of a busy one, and how to make data informed instead of data driven decisions.



 

Takeaways:

  • Positioning and messaging of a company needs to be like a well oiled machine. Everyone in the organization needs to be able to tell the same story otherwise it doesn’t work.
  • When crafting a company's storytelling model, make your customer the hero. As marketers, we are the advisors that help the customer get to where they need to be.
  • Making an emotional connection is key to great marketing. Don’t fall into the trap of thinking technology tools solve all your problems for you.
  • Have data informed decisions rather than data driven decisions. Data is one voice in the room. Use it in context to find out why the results are weak or strong.
  • Utilize cross functional aligned goals in order to define what company success means to your department. This helps plan resources and priorities.
  • Career advice: Slow down and enjoy the moment that you are in.



 

Links:



 

Busted Myths:

  • There is always room for emotion in B2B marketing! Compelling storytelling is more important in B2B than commercial marketing. The stakes are much higher so companies need to make their clients feel secure and supported. 



 

Ways to Tune In:

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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