Personalization Fueled by CDPs - Tom Quinn - Hard Corps Marketing Show #46
Don’t miss this educational episode about data integration, analytics and activation with Tom Quinn, Principal and Founder of Refined Path.
In this episode we discuss integrating and activating data to customize your buyer’s journey through the use of customer data platforms (CDPs) to pack a more powerful personalization punch.
Takeaways:
The better you are able to integrate data and the better your teams work together, the better and more customer-centric the experience will be.
At the end of the day, your customers want a great experience. Make it your best effort to give it to them.
Be mindful of what type of customer your buyer is, where they are in their buyer journey, and how you will engage them in the most meaningful way.
Integrating data is challenging. Make sure you have the right system in place. Consider using a data management platform (DMP) and/or customer data platform (CDP).
Immerse yourself into the data to learn about your customer. Then find ways to integrate and activate that data.
Links
LinkedIn: https://www.linkedin.com/in/tomaquinn/
Website: http://refinedpath.com/
Twitter: @TomAQuinn
Don’t miss this educational episode about data integration, analytics and activation with Tom Quinn, Principal and Founder of Refined Path.
In this episode we discuss integrating and activating data to customize your buyer’s journey through the use of customer data platforms (CDPs) to pack a more powerful personalization punch.
Takeaways:
- The better you are able to integrate data and the better your teams work together, the better and more customer-centric the experience will be.
- At the end of the day, your customers want a great experience. Make it your best effort to give it to them.
- Be mindful of what type of customer your buyer is, where they are in their buyer journey, and how you will engage them in the most meaningful way.
- Integrating data is challenging. Make sure you have the right system in place. Consider using a data management platform (DMP) and/or customer data platform (CDP).
- Immerse yourself into the data to learn about your customer. Then find ways to integrate and activate that data.
Links
- LinkedIn: https://www.linkedin.com/in/tomaquinn/
- Website: http://refinedpath.com/
- Twitter: @TomAQuinn
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.