Playing It Safe Is the BIGGEST Marketing Risk ft Udi Ledergor | Hard Corps Marketing Show | Ep 417
How can bold B2B marketing drive better sales alignment?
In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive real impact.
Udi highlights the common disconnect between marketing and sales teams—where each celebrates achievements that don’t align with the other’s goals. He emphasizes the importance of shared KPIs to foster collaboration and ensure both teams work toward the same objectives.
In this episode, we cover:
- How misaligned goals between marketing and sales create friction
- The power of shared KPIs in driving better collaboration
- Why creativity and risk-taking lead to stronger marketing impact
- How to build an effective marketing team by hiring for potential, not just experience
- Balancing psychological safety with accountability for high-performing teams
The role of AI in content creation—why it should augment, not replace, original ideas
If you’re looking to transform your B2B marketing strategy and create campaigns that truly resonate, this episode is packed with actionable insights you won’t want to miss!
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Connect with Udi:
- LinkedIn: https://www.linkedin.com/in/udiledergor/
- Twitter: https://x.com/ledergor
- Facebook: https://www.facebook.com/udi.ledergor
- Personal website: https://www.udiledergor.com/
- Company website: https://www.gong.io/
- Book: https://www.amazon.com/dp/1511691247/
- Newly Released Book: https://www.amazon.com/Courageous-Marketing-Marketers-Playbook-Success-ebook/dp/B0F22HWR3C?ref_=ast_author_dp
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- Youtube: https://youtu.be/WKg2v0p7I_I
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.