Product Payoff - Ashtan Moore - Hard Corps Marketing Show - Episode #271
Here we are with Ashtan Moore! Find out right here if you’re putting more money into your marketing strategy than you’re getting out of it, and if there’s truly a demand for your product or service. There’s always a way for marketing to sell your product, but is it truly worth it if you’re not making a pay off from it? If you’re trying to figure out these answers then check out this episode!
Busted Myths:
There’s no amount of marketing that can save a product.
Takeaways
If you have a product that doesn’t have any sort of demand, then any amount of marketing won’t save it.
Marketing can potentially sell a product with very little demand, but the cost to make that happen outweighs the profit.
The top two reasons startups fail are running out of funds and no market need.
If you have a new idea, show it to the people who will be most honest with you. Family support is great, but it might not be the most accurate representation.
With new ideas, be willing to take criticism, it can help you out a lot more along the way.
Most startups fail because they’re putting in more than they’re getting out. Spending more money to market their product than they actually get from selling it.
If an advertisement isn’t bringing in any kind of profit, then you shouldn’t have it.
Quote of the Show:
“Marketing can sell a product that nobody wants, but it's going to cost you 10 times more than the return that you get on that sale.” - Ashtan Moore
Links
Twitter: https://twitter.com/ashtanmoore
LinkedIn: https://www.linkedin.com/in/ashtanmoore
Ways to Tune In
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/QeM5Sh7Cxtw
Here we are with Ashtan Moore! Find out right here if you’re putting more money into your marketing strategy than you’re getting out of it, and if there’s truly a demand for your product or service. There’s always a way for marketing to sell your product, but is it truly worth it if you’re not making a pay off from it? If you’re trying to figure out these answers then check out this episode!
Busted Myths:
- There’s no amount of marketing that can save a product.
Takeaways
- If you have a product that doesn’t have any sort of demand, then any amount of marketing won’t save it.
- Marketing can potentially sell a product with very little demand, but the cost to make that happen outweighs the profit.
- The top two reasons startups fail are running out of funds and no market need.
- If you have a new idea, show it to the people who will be most honest with you. Family support is great, but it might not be the most accurate representation.
- With new ideas, be willing to take criticism, it can help you out a lot more along the way.
- Most startups fail because they’re putting in more than they’re getting out. Spending more money to market their product than they actually get from selling it.
- If an advertisement isn’t bringing in any kind of profit, then you shouldn’t have it.
Quote of the Show:
- “Marketing can sell a product that nobody wants, but it's going to cost you 10 times more than the return that you get on that sale.” - Ashtan Moore
Links
- Twitter: https://twitter.com/ashtanmoore
- LinkedIn: https://www.linkedin.com/in/ashtanmoore
Ways to Tune In
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube: https://youtu.be/QeM5Sh7Cxtw
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.