Increase the efficiency of your marketing efforts without needing a massive budget, a giant team, or a household brand. Cameron Heffernan is a marketing industry expert and is flipping the script on marketing thought. This episode features some great discussion around what your content should provide your audience with. You’ll hear about fostering curiosity amongst your team, how to understand your audience, and learn the three basic components of marketing.   Busted Myths: You don’t need an enormous budget, a huge team, or a well-known brand to do marketing correctly.  If you are confident in your product-market fit and what you are offering to the market, you shouldn’t be afraid to show your competitors that information.    Takeaways Most of marketing relies on knowledge that is easy to learn on your own if you are curious and willing to put in the time. Marketers need to develop that curiosity within their teams. Your marketing efforts need to be creative, engaging, and genuine. It doesn’t cost more to infuse these three things in your marketing but it does make it much more effective. Your content should be something that consumers actually want. You need to provide them with value multiple times before asking for something from them in return. Give people value without expecting anything in return. You need to have a deep understanding of your audience in order to provide them with content that actually has value to them. Understand the full scope of your B2B customers’ businesses and also what their customers are looking for. Using surveys can be an effective way to learn about your customers and it doesn’t have to be an overly complicated process. Even three questions on social media can provide you with valuable insights into your customers.  Marketers need to look for opportunities that have hidden value, even if they clash with convention. Using different tactics will help marketers become more efficient. There are three simple components to marketing which can be simplified down to getting the right message to the right people at the right time. Hold off on sending the message until you have metrics in place to measure its success.   Quote of the Show: “It doesn’t really cost you more to be creative” - Cameron Heffernan    Shout Outs: How I Built This - Podcast Brian Gabrielson   Book Recommendations: Who by Geoff Smart and Randy Street Jab, Jab, Jab, Right Hook by Gary Vaynerchuk   Inc. Magazine   Links: Twitter: https://twitter.com/cameronInPR LinkedIn: https://www.linkedin.com/in/cameronjh/ Website: https://www.newgigsolutions.com/   Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/mBVm5LrgxhU