Remarkable Marketing - Ian Faison - Hard Corps Marketing Show #249
Sometimes marketers get so lost in the planning process of the content calendar that they miss the target of why they are putting out that content. What’s the message or purpose? How can we become more memorable?
Creator, Executive Producer and Host of award-winning podcasts The Story and Mission Daily; Advisor at Qualified, Co-Founder of Mission.org, Co-Founder of VETCON, CEO & Founder of Caspian Studios, Ian Faison, dives into the deliberate and storytelling aspects of your marketing content.
Takeaways:
Editors are crucial for creating marketing content. Focus on communicating quality content on your channels rather than the content calendar itself.
“There’s no such thing as writer's block; it’s reader’s block. It means you haven’t consumed enough information to be intelligent about the subject that you are writing.” ~Ian
Create an asset that people want to subscribe to by tapping into something that people love. Taking storytelling cues from the media and Hollywood assists in developing memorable content.
Remarkable content is all about the preparation. Take the time to do the research on why you are creating this content and who you are creating it for to be purposeful and deliberate.
Give yourself permission to be creative - marketers often forget about the differentiation aspect of their content. Make it clear to your audience why your content is unique.
Career Advice - You don’t know how to connect the dots until you’ve made the dots.
Links:
LinkedIn: https://www.linkedin.com/in/ianfaison/
Twitter: https://twitter.com/ianfaison
Caspian Studios: https://caspianstudios.com
Busted Myths:
Marketing is all about great content. Step away from the “Race to the Bottom” and go the extra mile to construct remarkable marketing content.
Shout Outs:
4:54 Seth Godin
17:39 Harry Dry
18:30 Ed Nevraumont
19:45 The Oracle
19:47 Nate Skinner
Ways to Tune In:
iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube - Full video - https://youtu.be/m-UY3UvoGyc
Sometimes marketers get so lost in the planning process of the content calendar that they miss the target of why they are putting out that content. What’s the message or purpose? How can we become more memorable?
Creator, Executive Producer and Host of award-winning podcasts The Story and Mission Daily; Advisor at Qualified, Co-Founder of Mission.org, Co-Founder of VETCON, CEO & Founder of Caspian Studios, Ian Faison, dives into the deliberate and storytelling aspects of your marketing content.
Takeaways:
- Editors are crucial for creating marketing content. Focus on communicating quality content on your channels rather than the content calendar itself.
- “There’s no such thing as writer's block; it’s reader’s block. It means you haven’t consumed enough information to be intelligent about the subject that you are writing.” ~Ian
- Create an asset that people want to subscribe to by tapping into something that people love. Taking storytelling cues from the media and Hollywood assists in developing memorable content.
- Remarkable content is all about the preparation. Take the time to do the research on why you are creating this content and who you are creating it for to be purposeful and deliberate.
- Give yourself permission to be creative - marketers often forget about the differentiation aspect of their content. Make it clear to your audience why your content is unique.
- Career Advice - You don’t know how to connect the dots until you’ve made the dots.
Links:
- LinkedIn: https://www.linkedin.com/in/ianfaison/
- Twitter: https://twitter.com/ianfaison
- Caspian Studios: https://caspianstudios.com
Busted Myths:
- Marketing is all about great content. Step away from the “Race to the Bottom” and go the extra mile to construct remarkable marketing content.
Shout Outs:
Ways to Tune In:
- iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube - Full video - https://youtu.be/m-UY3UvoGyc
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.