Rethinking Leads - Amy Winner - Hard Corps Marketing Show - Episode # 367
Our special guest today is Amy Winner, Co-Founder and Head Of Strategy & Development at Wheels Up Collective. In this episode, she busts the myth that leads can magically appear in a marketing funnel without substantial effort. Amy stresses the crucial aspects of nurturing, educating, and establishing realistic client expectations, especially within the realm of early-stage tech startups. She also highlights the risks associated with excessive reliance on automation before comprehending data nuances and customer paths. Furthermore, she explains tactics for successful lead generation, the significance of building personal relationships, and the changing landscape of AI's role in marketing.
Connect with Amy Winner
- LinkedIn: https://www.linkedin.com/in/amywinner
- Website: https://www.wheelsupcollective.com/
- Instagram: https://www.instagram.com/wheelsupcollective/
- Facebook: https://www.facebook.com/wheelsupcollective
- Twitter; https://twitter.com/wheelsupnow
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/ej1X2WKgefE
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.