Revolutionize How You Assess Your Employees ft Dr. Peter Fader | Hard Corps Marketing Show | Ep 401

Revolutionize How You Assess Your Employees ft Dr. Peter Fader | Hard Corps Marketing Show | Ep 401

How can a peer assessment system revolutionize employee performance evaluations?

In this episode of The Hard Corps Marketing Show, Casey sits down with Dr. Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Founder of Theta & Incompass Labs, to explore an innovative approach to improving employee performance evaluations. Dr. Peter Fader discusses the flaws in traditional performance measurements and introduces a new algorithm originally developed for grading student papers, now adapted for employee assessments.

Dr. Peter Fader explains how this incentive-compatible peer assessment system works, correlating evaluations with employees' own performance. Used by companies like Hostelworld, the system measures employees on various dimensions such as productivity and cultural fit, ensuring honesty and accuracy. The discussion also touches on how AI can improve qualitative assessments, detect biases, and the broader implications of Employee Lifetime Value (ELTV) for team performance.

In this episode, we cover:
  • The flaws in traditional performance evaluations
  • How the new peer assessment system works and its impact on employee performance
  • The role of AI in reducing biases and enhancing qualitative assessments
  • The concept of Employee Lifetime Value (ELTV) and its relevance to optimizing team performance
If you're looking to optimize your company's performance evaluation system and drive better results with data-driven insights, this episode is packed with actionable insights you won’t want to miss!

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Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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