We uncover the real roots of Marketing ROI in #005 with Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability! Dive into this show as we rip open the real way to measure marketing ROI, crush marketing myths, and diagnose strategy leakage. Awesome takeaways from this show: Understand what is marketing ROI (Return On Investment)? Use a feedback loop to be better & smarter Marketing ROI is not pass/fail Target segments you can win Every piece of info gets you closer to being more accurate! The 4 categories of measurement Results Tracking Pre/Post Trend (Look at the before & after) Marketing Testing Modeling Links Company site: http://www.lenskold.com/ Jim's book: Marketing ROI: The Path to Campaign, Customer, & Corporate Profitability https://www.amazon.com/Marketing-ROI-Campaign-Corporate-Profitability-ebook/dp/B000P2A3NM Jim Lenskold LinkedIn: https://www.linkedin.com/in/lenskold/ Lenskold Group helpful content: http://www.lenskold.com/roi_content Asbury Park Music Foundation: http://asburyparkmusiclives.org/