Sales Success Starts with Gym Flow ft Christopher Engman | Hard Corps Marketing Show | Ep 412
How can advanced marketing and sales strategies drive success in mega deals?
In this episode of The Hard Corps Marketing Show, I sat down with Christopher Engman, the founder of Megadeals, to discuss advanced strategies for marketing and sales in the world of mega deals. Christopher brings his expertise on the importance of integrating both marketing and sales to scale businesses dealing with high-complexity sales.
Christopher breaks down the problems with over-engineered marketing and sales stacks and explains why integrating these fields is crucial for success. He introduces key practices like multi-channel media targeting, stakeholder mapping, and the concept of ‘deal orchestration,’ which simplifies complex sales processes and enhances execution.
In this episode, we cover:
- The challenges with over-engineered marketing and sales stacks
- How integrating marketing and sales can help businesses scale commercially
- Christopher’s ‘gym flow’ method for building long-term client relationships through subtle engagement, rather than aggressive sales tactics
- Why relationship-focused strategies are more effective than brute-force approaches
- How Megadeals’ Deal Orchestration Platform consolidates multiple tools into one cost-effective solution for managing high-complexity sales
If you’re navigating complex sales or looking to refine your approach, this episode is packed with actionable insights you won’t want to miss!
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Connect with Christopher:
- LinkedIn: https://www.linkedin.com/in/christopherengman/
- Company website: https://www.megadeals.com/
- Book: https://www.megadeals.com/megadeals-book
- Twitter: www.x.com/chrisengman
- Instagram: https://www.instagram.com/christopher_engman/
- Podcast: https://www.megadeals.com/megadeals-podcast-webinars
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
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- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- Youtube: https://youtu.be/Y1LOAkORhz8
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.