Say GOODBYE to Data Silos For Good! ft Nicole Burns | Hard Corps Marketing Show | Ep 428
How Can Fearless GTM Strategy Unite Sales and Marketing for Scalable Growth?
In this episode of The Hard Corps Marketing Show, I sat down with Nicole Burns, Go-To-Market Strategic Advisor at SpringDB. Nicole brings decades of experience across sales, marketing, and go-to-market leadership, and she shares why true growth starts with aligning people, processes, and data.
Nicole breaks down the long-standing tension between sales and marketing and how better alignment, especially between CMOs and CROs, is changing that dynamic for the better. She explores the role of Revenue Operations (RevOps) in creating cohesive strategies and how today’s tech stack, powered by tools like AI and customer data platforms, can enhance collaboration and lead quality.
In this episode, we cover:
- Why sales and marketing tension still exists, and how to fix it
- How RevOps bridges the gap between teams for better execution
- The role of data, AI, and tech platforms in GTM success
If you're looking to align your teams, optimize your tech stack, and build a fearless, forward-thinking go-to-market strategy, this episode is packed with practical insights you don’t want to miss!
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Connect with Nicole:
- LinkedIn: https://www.linkedin.com/in/nicburns/
- AINA AI Beauty Engine: https://www.aina.ai/
- SpringDB: https://springdb.io/
- The Operations Company: https://www.theoperationscompany.com/
- Email: nicole@springdb.io
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- YouTube: https://youtu.be/xiaJdlh_bHk
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.