Set Your Idea Experimentations into Motion ft Brandon Redlinger | Hard Corps Marketing Show | Ep 455
How can structured brainstorming and rapid testing transform your team’s creativity and innovation?
In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling into the common traps of overthinking or endless iteration. His insights offer a refreshing roadmap for leaders and communicators who want to foster creativity while staying focused on results.
Brandon breaks down why suspending judgment during brainstorming is critical, and how the ICE framework, Impact, Confidence, and Ease, can be a game-changer when it comes to prioritizing ideas. He also unpacks how to test concepts quickly, define success up front, and avoid wasting time on strategies that don't deliver.
In this episode, we cover:
- Why suspending judgment in brainstorming unlocks better ideas
- How to prioritize using the ICE framework (Impact, Confidence, Ease)
- The importance of testing ideas quickly with clear success and failure criterias
- How to avoid unproductive iteration and pivot with purpose
- Actionable strategies for team leaders to create a more innovative culture
If you’re ready to bring structure to your creativity and boost your team's ability to innovate effectively, this episode is packed with actionable insights you won’t want to miss!
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Connect with Brandon:
- LinkedIn: https://www.linkedin.com/in/brandonredlinger
- Twitter: www.x.com/Brandon_Lee_09
- The Forge website: https://theforgemarketing.circle.so/c/start-here?post_login_redirect=https%3A%2F%2Ftheforgemarketing.circle.so%2F
- Stack & Scale Newsletter: https://www.stackandscale.ai/
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.