Smart Content Starts with Grice’s Maxims ft Marli Mesibov | Hard Corps Marketing Show | Ep 434
How can Grice’s Maxims strengthen your content strategy?
In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content.
Marli breaks down the four maxims of communication, quantity, quality, relevance, and manner, and explains how they are essential for clarity and effectiveness. She also dives into the evolution of the content designer role, why AI is an aid, not a replacement, the importance of documented strategies, and why encouraging team members to share their ideas publicly leads to growth.
In this episode we cover:
- How Grice’s Maxims can elevate your communication and content
- Why AI needs ongoing training and human guidance
- The value of documenting content strategy to align teams and avoid subjective decisions
- Why encouraging employees to share ideas boosts personal and team growth
If you’re ready to improve your communication, elevate your content strategy, and use AI more effectively, this episode is full of actionable insights you won’t want to miss!
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- Marli’s Website: https://marli.me/
- LinkedIn: https://www.linkedin.com/in/marlim/
- Twitter: https://x.com/marsinthestars
- Company website: https://verily.com/
- Facebook: https://www.facebook.com/marsinthestars/
- Instagram: https://www.instagram.com/marlimesibov/
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- YouTube: https://youtu.be/J4TK5stCnSk
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Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.