Social Media Slayer - Christoph Trappe - Hard Corps Marketing Show #224

Social Media Slayer - Christoph Trappe - Hard Corps Marketing Show #224

An Influential Content Marketing Thought Leader, Top 14 Content Marketer, Top 100 Digital Marketer, Top 40 B2B Marketer, Author of #1 Content Performance Culture, Chief Content Marketing Officer for The Authentic Storyteller Project, Christoph Trappe, chats about different ways to enhance your social media presence.   Takeaways: There is no perfect time to post something on social media! Your audience may not be exposed to it right away due to the algorithms on the platforms. Consider using audio tweets and gifs as a way to interact with your target audience. They both add a personal touch to your social media engagements. There is a difference between trying to capitalize and being authentic. Podcasts show your authenticity because it can be difficult to hide one’s true self. Repurpose content on different platforms to get complete promotion coverage. Make sure you always link to your website because then you are able to target and remarket to them. If you are performing a content performance culture model while retargeting visitors to your website, keep an eye on your metrics. Are you attracting your true audience?   Links: LinkedIn: https://www.linkedin.com/in/christophtrappe/ Twitter: https://twitter.com/CTrappe Content Performance Culture: https://www.contentperformance.online The Authentic Storyteller Project: https://authenticstorytelling.net Business Storyingtelling Podcast: https://authenticstorytelling.net/webrand   Busted Myths: Social media followings should not be a top priority. Just because you have a large following does not mean that people will see your content. Think about who you are trying to reach.   Shout Outs: 05:47 Rob and Kennedy - The Email Marketing Show 43:30 Voice Strategy by Susan & Scott Westwater   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/7-3ucwYzseI

An Influential Content Marketing Thought Leader, Top 14 Content Marketer, Top 100 Digital Marketer, Top 40 B2B Marketer, Author of #1 Content Performance Culture, Chief Content Marketing Officer for The Authentic Storyteller Project, Christoph Trappe, chats about different ways to enhance your social media presence.



 

Takeaways:

  • There is no perfect time to post something on social media! Your audience may not be exposed to it right away due to the algorithms on the platforms.
  • Consider using audio tweets and gifs as a way to interact with your target audience. They both add a personal touch to your social media engagements.
  • There is a difference between trying to capitalize and being authentic. Podcasts show your authenticity because it can be difficult to hide one’s true self.
  • Repurpose content on different platforms to get complete promotion coverage. Make sure you always link to your website because then you are able to target and remarket to them.
  • If you are performing a content performance culture model while retargeting visitors to your website, keep an eye on your metrics. Are you attracting your true audience?



 

Links:



 

Busted Myths:

  • Social media followings should not be a top priority. Just because you have a large following does not mean that people will see your content. Think about who you are trying to reach.



 

Shout Outs:

  • 05:47 Rob and Kennedy - The Email Marketing Show
  • 43:30 Voice Strategy by Susan & Scott Westwater



 

Ways to Tune In:

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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