Speak the Truth in Your Marketing - Andy Rosenbloom - Hard Corps Marketing Show #83
In a world where magazine covers are airbrushed, movies are overproduced with special effects, and advertisements exaggerate to make products look desirable, marketers need to remember to stay authentic.
A Marketing Leader, Strategist, Public Speaker, and the VP of Marketing at Buyers Edge Platform, Andy Rosenbloom, reminds the audience to stay true to themselves and their brand. If you are tired of the facade that is all around, then listen to this episode for some real inspiration.
Takeaways:
Don’t lose sight of being authentic in your marketing even in a world where everything seems over the top.
Marketing is communicating complex ideas in simplified ways that resonate with the brand’s buyers.
Be willing to accept customer feedback, you never know the relationships that you could potentially make with your customers or the ideas for improvement that you could receive.
When you have different types of buyers, diversify your content to target it specifically to those buyers.
Remove barriers and make it easy for your buyers to interact with your brand.
Remember that in B2B marketing, you are still marketing to people from that business. You are still trying to solve their problems and make them better professionals.
“Moments of delight”-Paying attention to your customers’, likes, dislikes, and what they are going through in their personal life to seize a moment where you can make a difference and show them you care.
Be humble, listen, learn, and take initiative in your career. Find more ways to be proactive, to anticipate problems and streamline processes for better solutions.
Links:
LinkedIn: https://www.linkedin.com/in/andy-rosenbloom/
Food Bam: https://foodbam.com/
Dining Alliance: https://www.diningalliance.com/
Buyers Edge Platform: https://www.buyersedgeplatform.com/
5th Business: https://fifthbusiness.bandcamp.com/
5th Business on Spotify: https://open.spotify.com/artist/5GoIrp3cCvFkHSew0RL5WP
Busted Myths
Not everything has to be embellished and exaggerated all the time. Marketers need to make their brand aspirational, but it should still be authentic.
Shout Outs
Bob Malone 56:33
Jordan & Barbara Kimmel 1:03:35
In a world where magazine covers are airbrushed, movies are overproduced with special effects, and advertisements exaggerate to make products look desirable, marketers need to remember to stay authentic.
A Marketing Leader, Strategist, Public Speaker, and the VP of Marketing at Buyers Edge Platform, Andy Rosenbloom, reminds the audience to stay true to themselves and their brand. If you are tired of the facade that is all around, then listen to this episode for some real inspiration.
Takeaways:
- Don’t lose sight of being authentic in your marketing even in a world where everything seems over the top.
- Marketing is communicating complex ideas in simplified ways that resonate with the brand’s buyers.
- Be willing to accept customer feedback, you never know the relationships that you could potentially make with your customers or the ideas for improvement that you could receive.
- When you have different types of buyers, diversify your content to target it specifically to those buyers.
- Remove barriers and make it easy for your buyers to interact with your brand.
- Remember that in B2B marketing, you are still marketing to people from that business. You are still trying to solve their problems and make them better professionals.
- “Moments of delight”-Paying attention to your customers’, likes, dislikes, and what they are going through in their personal life to seize a moment where you can make a difference and show them you care.
- Be humble, listen, learn, and take initiative in your career. Find more ways to be proactive, to anticipate problems and streamline processes for better solutions.
Links:
- LinkedIn: https://www.linkedin.com/in/andy-rosenbloom/
- Food Bam: https://foodbam.com/
- Dining Alliance: https://www.diningalliance.com/
- Buyers Edge Platform: https://www.buyersedgeplatform.com/
- 5th Business: https://fifthbusiness.bandcamp.com/
- 5th Business on Spotify: https://open.spotify.com/artist/5GoIrp3cCvFkHSew0RL5WP
Busted Myths
- Not everything has to be embellished and exaggerated all the time. Marketers need to make their brand aspirational, but it should still be authentic.
Shout Outs
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.