Stop Chasing Leads, Start Driving Revenue ft Britta Agel | Hard Corps Marketing Show | Ep 419
What does it really take to turn marketing into a powerful revenue engine?
In this episode of The Hard Corps Marketing Show, I sat down with Britta Agel, Head of Marketing at Ordio. Britta brings a fresh perspective on how marketing has evolved from a lead-generating silo to a key driver of revenue, and how true success comes when marketing, sales, and customer success work together.
Britta breaks down the myths of pipeline as the ultimate metric and shares why unifying your teams under shared dashboards and goals is the real game-changer. She also dives into the importance of aligning campaigns with customer success, prioritizing lead quality, and building systems that support long-term growth. From tech stack insights to career reflections, this episode is packed with takeaways for any leader looking to build smarter, more aligned go-to-market teams.
In this episode, we cover:
- Why revenue wins when marketing and sales success align
- The danger of ignoring customer success in campaign planning
- Why quality leads and fast follow-up matter more than volume
- How tools like HubSpot can bring your strategy and systems together
If you're ready to reimagine your marketing strategy and create true alignment that drives revenue, this episode is packed with practical insights you won’t want to miss!
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Connect with Britta:
- LinkedIn: https://www.linkedin.com/in/britta-kristin-agel/
- Twitter: www.x.com/BrittaKristin
- Company Website: https://www.ordio.com/
- Personal Website: https://www.brittakristin.de/
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- YouTube: https://youtu.be/6wgTljUTxI4
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.