Strategy. What does it mean? How do you incorporate strategy into your company? Well, be ready to have those questions answered for you with this week's episode! This episode will make your business skyrocket past your competitors. Today’s guest is Dave Blanchard, Fractional Chief Marketing Officer of K9 Resorts Luxury Pet Hotel and yorCMO. Listen in as Dave joins host Casey Cheshire and shares how to make your company's future goals into money.     Busted Myths: Marketing is too expensive. Takeaways: When starting a business, you want to make sure you have a strategy before you start getting into your tactics. Most businesses fail because they do their tactics first instead of starting with a strategy. Make goals with your company. Plan out a two-year goal with your business and think far into the future. Make a list of what you would like to accomplish. Define your customers. Research what motivates them and why they picked your company to do business with. Customers don’t want you to talk about why your company is great and what features you have. Customers want you to talk about their problems and how you can help them. Know what makes you unique to your customers. Figure out why they picked your company over your competitors. Knowing this will help you stand out further than other businesses. Make a weekly “scorecard” for your business. Track how your company is doing. This will catch any possible downfalls in your business before they happen.     Quote of the Show: “The truth is that marketing done right is an investment with high multiple returns.” (03:31)     Book Recommendations: The Art of War by Sun Tzu Change Your Questions, Change Your Life by Merilee Adams.     Links: Twitter: https://twitter.com/DavidBlanchard LinkedIn: https://www.linkedin.com/in/cognesis/ Website: https://cognesismarketing.com/ and https://www.k9resorts.com/ and https://yorcmo.com/ Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/-VYls-7QzUk